Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing experts often compare digital marketing to traditional forms of marketing such as magazine ads, billboards and direct mail. While both traditional and digital marketing are highly effective, digital marketing is unique in that it can offer a higher ROI and greater market reach with fewer resources and less effort. Below, we discuss common types of digital marketing and how they can benefit your business right now. BENEFITS: Cost-Effective and Measurable Results Digital: Marketing gives you access to numerous tools that can track and analyze your campaign’s performance. When you have hard data...