Digital marketing is any marketing strategy that uses electronic devices or digital tools to promote a product or service and measure the effectiveness of the strategy. Marketing campaigns are usually launched using a computer, cell phone, tablet or another device. They can take many forms, including online videos, display ads or social media posts. Marketing experts often compare digital marketing to traditional forms of marketing such as magazine ads, billboards and direct mail. While both traditional and digital marketing are highly effective, digital marketing is unique in that it can offer a higher ROI and greater market reach with fewer resources and less effort. Below, we discuss common types of digital marketing and how they can benefit your business right now. BENEFITS: Cost-Effective and Measurable Results Digital: Marketing gives you access to numerous tools that can track and analyze your campaign’s performance. When you have hard data...
"CURIOSITY"- BOON OR BANE The paradoxical nature of this trait was personified for the ancient Greeks in the mythical figure of Pandora. According to the legend, she was the first mortal woman, whose blazing curiosity set a chain of earth-shattering events in motion. Pandora was breathed into being by Hephaestus, god of fire who enlisted the help of his divine companions to make her extraordinary. She was introduced to the gods, who granted her different gifts. From the Greek god of love and beauty, Aphrodite, she received the capacity for deep emotion and unparalleled beauty; from Hermes, the messenger of gods, she gained mastery over language. Athena, the goddess of wisdom and war gave the gift of fine craftsmanship and attention to the detail, and Hermes gave her, her name. The charities (minor goddesses of charm, beauty and nature) adorned her with clothes and jewels. Pandora turned into a magnificent creature. Finally, Ze...